Behind or Simpy Different? Europe Online Purchase & Internet Market

Behind or Simply Different? Europe Online Purchase & Internet Market

When it comes to e-commerce there is a general understanding that Europe by far is not as advanced as the US. Sometimes you even hear that Europe is several months or even years behind. This might not actually be entirely true. Maybe a better question to ask should be: are these two big markets even comparable?

How big are the markets?

The European e-commerce market was estimated to be worth about 106 billion Euros in 2006. According to the US Census Bureau E-commerce counts for about 4.1% of all retail sales

Top 15 Most Popular Social Networking Sites

Top 15 Most Popular Social Networking Sites

Here are the 15 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a constantly updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.

Last Updated: August 1, 2011

1 Facebook

2 – eBizMBA Rank
700,000,000 – Estimated Unique Monthly Visitors
3 – Compete Rank
2 – Quantcast Rank
2 – Alexa Rank.

   2 Twitter

   15 – eBizMBA Rank
200,000,000 – Estimated Unique Monthly Visitors
30 – Compete Rank
5 – Quantcast Rank
9 – Alexa Rank.

What is E-Marketing?

Legal E-marketing

E-Marketing is a subset of e-Business that utilises electronic medium to perform marketing activities and achieve desired marketing objectives for an organisation. Internet Marketing, Interactive Marketing and Mobile Marketing for example, are all a form of e-Marketing.

e-Business

e-Business means utilising electronic medium in every day business activities. There are several levels of involvement in when it comes to

3 Phases of an E-Marketing Plan

In Starting an E-Commerce Website you will need an E-Marketing Plan. Now, there are Three Phases to an E-Marketing Plan:

Innovation, Validation and Launch.

I. INNOVATION PHASE.

Digital Innovation

1. Business Case

Comprehensive Cost Benefit AnalysisReturn on Investment – Establish an Agreement on measureable objectives with multi-state strategies

2. Knowledge Audit

Documenting the for access and storage of captial and leverage it across the enterprise

3. Customer Care Audit

Providing a framework for

E-Marketing Strategy

I know what you guys might be thinking. What is this all about. This is related to starting websites for commerce. You have to plan your strategy, not in the normal marketing you do for Real Businesses but related one specifically for Internet Businesses, the new E-Marketing.

STAGES IN DEVELOPING YOUR E-MARKETING PLAN

Global E-Marketing Plan

It is important to recognize that planning for e-marketing does not mean starting from scratch. Any online e-communication must be consistent and