Strategies in Selecting Marketing Media
Considering the creativity and freedom of any Marketing Professional, his weapons can be endless. A marketing specialist can create a dynamite marketing plan or a brilliante creative strategy but there are a lot of places you can go wrong. One of these is to run the right advertising in the wrong media. And how do you tell the right media from the wrong one?
Here are the different Marketing Media and their Comparative Strengths.
Radio is the most intimate of the media, which allows you to spend time in one-on-one situations with your audience. Sometimes your audience can be in the offices with thier friends or they’ll be alone in their cars or homes, alone. Continue reading