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Applying Blue Ocean Strategy to Architecture and Business Models


Archian - Life, Bacolod, Architecture, Finances & Dubai

Applying Blue Ocean Strategy to Architecture and Business Models

The Blue Ocean Strategy is a discipline has been developed by W.Chan Kim and Renée Mauborgne, professors at INSEAD, who are co-authors of the book, Blue Ocean Strategy, and are co-directors of the Blue Ocean Institute. Blue oceans are defined by untapped market space, demand creation and the opportunity or highly Continue reading


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Marketing: Six Sigma vs Blue Ocean Strategy


Archian - Life, Bacolod, Architecture, Finances & Dubai

Marketing: Six Sigma vs Blue Ocean Strategy

In order to succeed in a capitalistic society, a business must have a defined edge over its competition. Companies go to great lengths in order to develop their competitive edge. It may be the technological advancement of its products or services, its cutting-edge marketing programs, or the way it recruits its employees. These are examples of the common areas that most companies seek to build, define, and expand their edge over competition. Another way that businesses seek to develop an edge is in their actual strategy, and two of the most popular business strategies in operation today are the Continue reading