Path of Enterpreneurship – Lance Gokongwei

One way of inspiring and encouraging more Pinoy Entrepreneurs to swim in the sea of entrepreneurship is to write about those who’ve made it. This the observation of Marites A. Khanser, the author of the book “John L. Gokongwei, Jr.: The Path of Entrepreneurship” (Loyola Schools, Ateneo de Manila University, 2007). She noted, however, that “very few business success books of the taipans in the Philippines have been written seemingly because of their reluctance to tell their stories or go to the public

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