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Marketing: Wisdom of Understanding Six Sigma


Archian - Life, Bacolod, Architecture, Finances & Dubai

The Company Motorola Inc., was one to develop the Strategy in the 1980’s and provided Six Sigma training and Consultancy services. They Described Six Sigma as “At Motorola, we think about Six Sigma at three different levels: 1. As a Metric, 2. As a Methodology, 3. As a Management System. Essentially, Six Sigma is all three at the same time.”

Six Sigma Logo

Six Sigma Logo

I. Six Sigma as a Metric.

The term “Sigma” is often used as a scale for levels of quality for a product. Examples for this, using ‘Six Sigma’ is “6 defects per one million opportunities” (DPMO). Six Sigma started as a defect reduction effort in manufacturing and was then applied to other business processes to improve those businesses.”

II. Six Sigma as a Methodology

As the philosophy evolved, Six Sigma placed less emphasis on the literal definition of 6 DPMO, or counting defects in products and processes. Six Sigma became known as a business improvement methodology that focuses an organization on:

a) Utilizing rigorous data analysis to minimize variation in those Processes
b) Aligning key business processes to achieve those requirements
c) Driving rapid and sustainable improvement to business processes
d) Understanding and managing Continue reading

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Applying Blue Ocean Strategy to Architecture and Business Models


Archian - Life, Bacolod, Architecture, Finances & Dubai

Applying Blue Ocean Strategy to Architecture and Business Models

The Blue Ocean Strategy is a discipline has been developed by W.Chan Kim and Renée Mauborgne, professors at INSEAD, who are co-authors of the book, Blue Ocean Strategy, and are co-directors of the Blue Ocean Institute. Blue oceans are defined by untapped market space, demand creation and the opportunity or highly Continue reading


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Marketing: What is the Six Sigma?


Archian - Life, Bacolod, Architecture, Finances & Dubai

Marketing: What is the Six Sigma?

Six Sigma is not an ordinary business program. In fact it isn’t like any other program, for it’s a certain way of running and managing a business. Six Sigma is a certain and distinct way of doing activities at near or almost perfect levels. It focuses on taking away defects and deal with variations.

Basically, the aim of Six Sigma is to achieve satisfaction of customer which will lead to customer’s delight.  If you are already running your own business or perhaps planning to start your own, you must remember that Continue reading


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Marketing: Six Sigma vs Blue Ocean Strategy


Archian - Life, Bacolod, Architecture, Finances & Dubai

Marketing: Six Sigma vs Blue Ocean Strategy

In order to succeed in a capitalistic society, a business must have a defined edge over its competition. Companies go to great lengths in order to develop their competitive edge. It may be the technological advancement of its products or services, its cutting-edge marketing programs, or the way it recruits its employees. These are examples of the common areas that most companies seek to build, define, and expand their edge over competition. Another way that businesses seek to develop an edge is in their actual strategy, and two of the most popular business strategies in operation today are the Continue reading