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Applying Blue Ocean Strategy to Architecture and Business Models


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Applying Blue Ocean Strategy to Architecture and Business Models

The Blue Ocean Strategy is a discipline has been developed by W.Chan Kim and Renée Mauborgne, professors at INSEAD, who are co-authors of the book, Blue Ocean Strategy, and are co-directors of the Blue Ocean Institute. Blue oceans are defined by untapped market space, demand creation and the opportunity or highly Continue reading