Behind or Simply Different? Europe Online Purchase & Internet Market
When it comes to e-commerce there is a general understanding that Europe by far is not as advanced as the US. Sometimes you even hear that Europe is several months or even years behind. This might not actually be entirely true. Maybe a better question to ask should be: are these two big markets even comparable?
How big are the markets?
The European e-commerce market was estimated to be worth about 106 billion Euros in 2006. According to the US Census Bureau E-commerce counts for about 4.1% of all retail sales Continue reading
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