In Starting an E-Commerce Website you will need an E-Marketing Plan. Now, there are Three Phases to an E-Marketing Plan:
Innovation, Validation and Launch.
I. INNOVATION PHASE.
1. Business Case
Comprehensive Cost Benefit AnalysisReturn on Investment – Establish an Agreement on measureable objectives with multi-state strategies
2. Knowledge Audit
Documenting the for access and storage of captial and leverage it across the enterprise
3. Customer Care Audit
Providing a framework for your customer service offering as well as a detailed analysis of your current constituent inventory and attitudes.
4. Enterprise Architecture Audit
Ascertain future requirements through analysis of your embedded technological infrastructure.
5. Brand Audit
Measuring your brand’s distinctiveness and how it is perceived by your target market and how it corresponds with your overall corporate objectives.
6. Channels Audit
Identify channels that increase mind and market share to make sure that your Electronic Enterprise is marketed in the most effective manner.
7. Competitive Analysis
It is rating your existing websites and those of your competitors for ease of Navigation, Design Use of appropriate Technology, Community Building and other areas affecting the User Experience.
8. Digital Brand Positioning Strategy
Using of Competitive Category Analysis and Consumer Research to find the best Digital Postioning for your Name. Brand and Logo Position for your Brand.
II. VALIDATION PHASE.
1. Creative Concepts.
Combining compelling design with intuitive navigation systems to offer a choice of directions to your users.
2. Digital Channels Strategy
Strategic Disagregation of the Value Chain, enabling your company to boost your brand heightening products brochure to produce revenue.
3. Systems Architecture
Establishing Guidelines to ensure the use of Correct, Open technologies to realize the Business Impact of Strategic Internet Development.
4. Digital Prototyping
The Demonstration of a Product or Service including Features and functionality. This increases Success rates and creates proper phasing and momentum for the Enterprise.
5. Usability Testing
It is presenting the Solution to a Sample of your Target Market and Documenting their Response to the interface in the Context of Over-All Business Strategy
6. Software Evaluation Workshop
Permits you to bypass a previous process for best of electronic commerce vendors and reach informed software decisions in less time (which may be in two weeks)
III. LAUNCH PHASE.
1. Developmental Implementation Plan
Providing a Prioritized Cost-justified Framework for establishing business, user and functionality requirements
2. Enterprise Design Development
Defining Requirements for creating an Electronic enterprise.
Determines the Scope of interactive solutions to be applied to current and prospective business operations.
3. Custom Software Development
Creation of Custom Commerce Solutions built on partnership with key-commerce, knowledge management and relationship management software
4. Custom Commerce Solutions
Implementing robust custom commerce solutions based on partnership with key commerce leaders. This encompasses site development, operations, inventory management, warehousing, fulfillment and secure online transactions.
5. Enterprise Software Implementation
Partnering with the best of software companies to deliver custom electronic commerce digital marketing and enterprise management software solutions
6. Systems Integration
Integration of Back-end live and legacy database to extend the functionality of interactive products and services and to provide customers with greater access and required purchasing information.
7. Media Plan
Analysis and Recommendations on your target market, placement distribution and Tracking
8. Media Placement and Tracking
Precisely place and schedule print and online media campaigns to reach your market, enhance your brand image and make sales.
Measure the success of each ad and media buy