What is E-Marketing?

Legal E-marketing

E-Marketing is a subset of e-Business that utilises electronic medium to perform marketing activities and achieve desired marketing objectives for an organisation. Internet Marketing, Interactive Marketing and Mobile Marketing for example, are all a form of e-Marketing.

e-Business

e-Business means utilising electronic medium in every day business activities. There are several levels of involvement in when it comes to

3 Phases of an E-Marketing Plan

In Starting an E-Commerce Website you will need an E-Marketing Plan. Now, there are Three Phases to an E-Marketing Plan:

Innovation, Validation and Launch.

I. INNOVATION PHASE.

Digital Innovation

1. Business Case

Comprehensive Cost Benefit AnalysisReturn on Investment – Establish an Agreement on measureable objectives with multi-state strategies

2. Knowledge Audit

Documenting the for access and storage of captial and leverage it across the enterprise

3. Customer Care Audit

Providing a framework for